Browsing Final Project (man) by Author "SAPUTRA, ARIEF"
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ANALISIS PENGARUH COUNTRY-OF-ORIGIN LABELLING, PRODUCT KNOWLEDGE, PRODUCT INVOLVEMENT TERHADAP CUSTOMER PURCHASE DECISION DENGAN PRODUCT INVOLVEMENT SEBAGAI VARIABEL MODERATING PADA PRODUK KEBAB TURKI BABA RAFI DI SURABAYA
SAPUTRA, ARIEF (Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-10-21)The development of food industry continues increasing worldwide. This situation used by various manufacturers to take advantage of this business opportunities to open food business. Fast food business is very popular among ...