Browsing Final Project (man) by Author "WIJAYA, ANDY SATRYAWAN"
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PENGARUH BRAND IMAGE, BRAND SERVICE QUALITY DAN BRAND SATISFACTION TERHADAP BRAND TRUST PADA KONSUMEN SERVICE CENTER HONDA DI SURABAYA
WIJAYA, ANDY SATRYAWAN (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-02)Increased sales of Honda products provide an indication of the phenomenon of brand loyalty Honda car, because it is likely some of the consumers of Honda cars will not switch to another cars brand. Brand image became one ...