Browsing Final Project (man) by Issue Date
Now showing items 1-20 of 512
-
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK IPAD2 DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2011-12-12)Developments in technology certainly can’t be denied from time to time to influence of human lifestyles. Ipad2 is one of the gadgets from Apple are welcomed by the market; Ipad2 is a tablet into a new lifestyle among ... -
PENGARUH SERVICE QUALITY DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER SATISFACTION DALAM MENINGKATKAN REPETITIVE BUYING DI ALEX’S SALON EMBONG KENONGO SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2011-12-12)With the help of measuring instrument of Service Quality, Customer Relationship Management, and Customer Satisfaction, this study is accomplished to determined the level to increase Repetitive Buying in Alex’s Salon ... -
PENGARUH STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)Capital structure is one of the factors that can affect value of a firm. Capital structure policy can’t be separated from corporate governance. This research aims is to examine the effect of capital structure on firm ... -
ANALISIS KEPUTUSAN PEMBELIAN TERHADAP PRODUK KEWIRAUSAHAAN MAHASISWA MELALUI PERSPEKTIF KESADARAN MEREK, KUALITAS PRODUK DAN INTENSI PEMBELIAN SUSU SAPI MURNI DI SURABAYA (STUDI KASUS MILKY POUCH)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)Surabaya is one of the city in Indonesia that has an attention in fostering new entrepreneurs, especially for students. At Universitas Pelita Harapan Surabaya there are several outputs of students’ entrepreneurship such ... -
ANALISIS PENGARUH SUKU BUNGA, INFLASI, GDP TERHADAP HUBUNGAN SAHAM DAN OBLIGASI DI INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)This research has the objective to investigate the dynamic relationship between stocks and bonds in Indonesia. Some literature says that the relationship between stocks and bonds in different countries is different ... -
ANALISIS CONSUMER’S BUYING BEHAVIOR PADA TOKO TRADISIONAL MELALUI SERVQUAL, KEPERCAYAAN DAN EMOTIONAL BRANDING (STUDI KASUS PADA TOKO TULUS HARAPAN SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)The presence of modern retail's growing lead threatened to existence of traditional stores in Surabaya. However, it is evident that there are still many traditional stores are able to survive amid the phenomenon, with ... -
PENGARUH SERVICE QUALITY DAN BRAND ASSOCIATION TERHADAP CUSTOMER SATISFACTION PADA PELANGGAN JASA PENERBANGAN GARUDA INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-10)The market situation is highly dynamic and gives the very tight impact of competition in the global business. Every company wants the satisfaction from their customers. Various strategies implemented in order to create ... -
ANALISIS IMPLEMENTASI BALANCED SCORECARD UNTUK MENGUKUR KINERJA BANK NTT
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-11)Nowadays, the financial performance evaluation that used by many companies to evaluate executive performance is no longer appropriate. The emphasis of financial performance on mere financial sector engender company’s ... -
PENGARUH KUALITAS LAYANAN, KUALITAS MAKANAN DAN NILAI YANG DIRASAKAN TERHADAP KEPUASAN PELANGGAN RESTORAN CEPAT SAJI (STUDI KASUS PELANGGAN KFC TUNJUNGAN PLAZA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-12)Competitive world of business becomes more intense, making the business requires a strategy to increase market share either by increasing customer satisfaction. The purpose of this study is to analyze and prove the influence ... -
ANALISIS PENGARUH PUSH FACTORS TERHADAP SWITCHING BEHAVIOR MELALUI SWITCHING INTENTION PADA PELANGGAN OPERATOR SELULER DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-13)The development of the business telecommunication is currently growing rapidly, it can be seen also from the emergence of many mobile operators. The numbers of mobile operator makes consumers tend to switch carriers with ... -
PENGARUH STRUKTUR MODAL DAN LIKUIDITAS TERHADAP PROFITABILITAS
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-13)Source of corporate funding came from loans and equity capital. The aim of optimal capital structure is to combine permanent funding source that minimizes the cost of capital. In order to achieve optimal capital structure, ... -
PENGUJIAN FAMA AND FRENCH THREE FACTOR MODEL TERHADAP RETURN PADA SAHAM LQ-45 BURSA EFEK INDONESIA TAHUN 2009-2011
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-16)Capital market is a medium for mobilization of fund from society to productive sector. In investing, investors calculate the required return in order to maximize the actual return. Therefore a model to estimate required ... -
PENGARUH KINERJA TERHADAP RETURN SAHAM PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA TAHUN 2008-2010
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-17)One of the crucial factors that investor observes in deciding to buy the companies’ shares or not is the company’s financial performance. Generally, there are five aspects namely CAMEL that projected through six financial ... -
PENGARUH BINTANG IKLAN TERHADAP CITRA-DIRI DALAM MENIMBULKAN SIKAP KONSUMEN TERHADAP PRODUK LINI BARU L’OREAL PARIS : SEBUAH STUDI KASUS PADA MAHASISWA UPH SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-20)The presence of beauty products companies is growing lead a fierce competition among these companies. However, it is evident that there is one company that leads the market in Indonesia amid the phenomenon, for example ... -
FAKTOR-FAKTOR YANG MEMPENGARUHI BUYING DECISION TERHADAP PRODUK BANTAL LAPTOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)The purpose of this research is to find out the factors that affect Buying Decision on Laptop Pillow in Surabaya. Buying Decision can be measured by variables such as Product Quality, Product Attractiveness, Word of ... -
PENGARUH BRAND IMAGE DAN WORD OF MOUTH BLACKBERRY SMARTPHONE TERHADAP MINAT BELI PARA REMAJA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ... -
ANALISIS PENGARUH HARGA, KERAGAMAN PRODUK, PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DI GIANT HYPERMARKET MASPION SQUARE SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-25)Giant Hypermarket Maspion Square is a large shopping center or known as a wholesale center. As one of the companies that already operation in Surabaya city, and engaged in retail, Giant Hypermarket Maspion Square has ... -
PENGARUH BRAND COMMUNICATION DAN SERVICE QUALITY DALAM MEMBANGUN BRAND TRUST DAN BRAND LOYALTY PENGGUNA OPERATOR SELULAR GSM PT. TELKOMSEL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-02-17)PT Telkomsel is a market leader in this industry that has many competitors. With the increasing number of existing competitors, in this research will be observed that how Telkomsel as a market leader can defend its ... -
HUBUNGAN REWARD MANAGEMENT SYSTEM TERHADAP MOTIVATION DALAM MENINGKATKAN ORGANIZATION COMMITMENT DI KARYAWAN UNIVERSITAS PELITA HARAPAN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-02-17)Persaingan dalam bidang tenaga kerja membuat organisasi atau perusahaan untuk mengembangkan para pekerja atau karyawan untu dapat memberikan kontribusi untuk bersaing dalam dunia bisnis. Dengan kebutuhan akan pendidikan, ... -
ANALISIS PERBEDAAN BRAND IMAGE TERHADAP MASYARAKAT BERPENDAPATAN MIDDLE UP VS MIDDLE LOW DI SURABAYA (STUDI KASUS BOYBAND SMASH)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-04-27)This study aimed to determine whether there are differences in tastes of the public regarding the brand image of boyband Smash based on income. The samples used in this study is the city of Surabaya to know about the ...