Browsing Final Project (man) by Subject "Marketing Mix"

Now showing items 1-2 of 2

    • ANALYSIS OF MARKETING MIX TOWARD BUYING DECISION IN CITIHUB TUNJUNGAN, SURABAYA 

      Cahayadi, Willianto Gunawan (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-16)
      In order to attract consumers, there is a process called consumers’ buying decision, as the process for deciding what kind of product or service that consumers are really going to buy with resources that they have. This ...

    • ANALYSIS OF THE BEST ALTERNATIVE STRATEGY TO DEVELOP SMALL MEDIUM ENTERPRISES IN SURABAYA 

      CHRISTIONO, VICTORIA GIOVANI (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-20)
      The first goal of the United Nations’ 17 Sustainable Development Goals in the 2030 Agenda is to end poverty in all its forms everywhere, and the poverty rate in Indonesia was 9.66% in September 2018. The poverty issue in ...