Browsing Final Project (man) by Subject "Overall Impression of the Store"
Now showing items 1-1 of 1
-
THE EFFECT OF SHOPPING MALL LOYALTY, SALES PROMOTION AND VALUE PERCEPTION TOWARDS STORE LOYALTY INTENTION THROUGH OVERALL IMPRESSION OF THE STORE FOR ZARA RETAIL STORE INSIDE TUNJUNGAN PLAZA IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-15)Due to increasing competition in fashion and apparel retailing sector, especially the retail store inside the mall, retailers are making considerable efforts to commit more consumers to their stores, and have made increase ...