Browsing Final Project (man) by Subject "Product Involvement"
Now showing items 1-3 of 3
-
ANALISIS PENGAITUH CONSAMER KNOWLEDGE, P RI C E C O N S C I OU,SIfl?,S^S, DAN P RO D U C T I N VO L VE M E N T TERHADAP IMPALSE BAYING MELALUI MEDIASI IMPULSE BUYING TENDENCY PADA SILVERQUEEN DI HYPERMART CITY OF TOMORROW SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)In Indonesia, the national snack market pontential has huge potential because the level of private consumption growth in Indonesia has been increased compared to normal conditions. Snack market recorded positive growth ... -
ANALISIS PENGARUH COUNTRY-OF-ORIGIN IMAGE, PRODUCT KNOWLEDGE, PRODUCT INVOLVEMENT TERHADAP CUSTOMER PURCHASE DECISION DENGAN PRODUCT INVOLVEMENT SEBAGAI VARIABELMODERATING PADA PRODUK YOSHINOYA JAPANESE RESTAURANT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-13)The development of food industry continues increasing worldwide. This situation used by various manufacturers to take advantage of this business opportunities to open food business. Fast food business is very popular ... -
ANALISIS PENGARUH COUNTRY-OF-ORIGIN LABELLING, PRODUCT KNOWLEDGE, PRODUCT INVOLVEMENT TERHADAP CUSTOMER PURCHASE DECISION DENGAN PRODUCT INVOLVEMENT SEBAGAI VARIABEL MODERATING PADA PRODUK KEBAB TURKI BABA RAFI DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-10-21)The development of food industry continues increasing worldwide. This situation used by various manufacturers to take advantage of this business opportunities to open food business. Fast food business is very popular among ...