Browsing Final Project (man) by Subject "Product Trustworthiness"
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THE INFLUENCE OF COGNITIVE AND AFFECTIVE IMAGES ON CONSUMERS’ TRUSTWORTHINESS TOWARDS LG AND PANASONIC AIR CONDITIONING PRODUCTS
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-03)The world is now entering the new era of change, an era that known as the globalization and modernization. Where in the industrial business, these changes brings an intense competition for entrepreneurs. In the other hand, ...