Browsing Final Project (man) by Author "ADISUMARTO, HELVINE"
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THE RELATIONSHIP OF GLOBAL OPENNESS, CONSUMER ETHNOCENTRISM, AND PRODUCT JUDGMENT TOWARD INDONESIAN YOUTH’S WILLINGNESS TO BUY MORE OF MODERN JAMU
ADISUMARTO, HELVINE (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-02)As the world changing into era globalization, Indonesia needs some preparation to protect their local product. Jamu as one of Indonesian products needs to be conserved. Thus, this encouraged the researcher to identify the ...