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    • PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI SURABAYA 

      CYNTIA, GRACE (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-07-11)
      At this time, Celebrity endorser in Indonesia shows a significant development from year to year. Therefore, the company must continue to grow in advertise products as attractive as possible in order to meet the needs of ...