Browsing Final Project (man) by Subject "Celebrity Credibility"
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ANALISIS PENGARUH CELEBRITY CREDIBILITY, CELEBRITY ATTRACTIVENESS, CONGRUENCY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK DAMN! I LOVE INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-12)The development of the growing fashion industry also has an effect in Indonesia. It is also used by celebrities in Indonesia to build their business, especially in the fashion industry. In addition celebrity using their ... -
ANALISIS PENGARUH CELEBRITY ENDORSER'S CRITERIA TERHADAP BRAND IMAGE PADA PRODUK CLEAR COMPLETE SOFT CARE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-13)At the present, many large companies are trying to grab their market share lead to increasing competition in every industry, especially toiletries industry. In Indonesia alone there are three major companies that compete ...