Browsing Final Project (man) by Subject "Celebrity Endorsement"
Now showing items 1-3 of 3
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ANALISIS PENGARUH CELEBRITY CREDIBILITY, CELEBRITY ATTRACTIVENESS, CONGRUENCY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK DAMN! I LOVE INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-12)The development of the growing fashion industry also has an effect in Indonesia. It is also used by celebrities in Indonesia to build their business, especially in the fashion industry. In addition celebrity using their ... -
ANALISIS PENGARUH CELEBRITY ENDORSEMENT TERHADAP DAYA TARIK IKLAN UNTUK MENINGKATKAN MINAT BELI TOP COFFEE PADA MASYARAKAT SURABAYA OLEH : PRAYOGO SETIAWAN 011201000006
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-10)Along with the times, consumption patterns at this time is come to change . It can be seen from the tendency of society , who prefer products that are easy to use. Therefore , this study will focus on one of the instant ... -
FACTORS INFLUENCING BRAND IMAGE AND CONSUMER BUYING BEHAVIOR OF PIPE AND BARREL SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-17)Pipe and Barrel is one of the most visited restaurant or café in Surabaya, therefore it is important for the restaurant to consider every aspect of Consumer Buying Behavior of the restaurant. In so doing, the researcher ...