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    • ANALISIS PENGARUH 7P TERHADAP KEPUTUSAN MEMILIH OLEH NASABAH BCA DI SURABAYA 

      TEJOKUSUMA, YANSON (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-23)
      Aimed of this study to determine the influence of 7P (product , price, promotion , place , people , physical evidence and process) towards the decision making from BCA customers in Surabaya. The characteristic sample used ...