Browsing Final Project (man) by Subject "Festival Brand Awareness"
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ANALYSIS OF TRUSTWORTHINESS, FAMILIARITY AND EXPERTISE THROUGH FESTIVAL BRAND AWARENESS, PERCEIVED QUALITY AND FESTIVAL BRAND IMAGE TOWARDS FESTIVAL BRAND LOYALTY ON MARKET WORLD IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-06)The purpose of this research is to reveal whether Festival Authenticity has the effect on Loyalty to Festival through Festival Quality, Festival Value and Satisfaction with Festival on Market World in Surabaya, which is ...