Browsing Final Project (man) by Subject "Globalization"
Now showing items 1-2 of 2
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THE INFLUENCE OF COGNITIVE AND AFFECTIVE IMAGES ON CONSUMERS’ TRUSTWORTHINESS TOWARDS LG AND PANASONIC AIR CONDITIONING PRODUCTS
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-03)The world is now entering the new era of change, an era that known as the globalization and modernization. Where in the industrial business, these changes brings an intense competition for entrepreneurs. In the other hand, ... -
THE RELATIONSHIP OF GLOBAL OPENNESS, CONSUMER ETHNOCENTRISM, AND PRODUCT JUDGMENT TOWARD INDONESIAN YOUTH’S WILLINGNESS TO BUY MORE OF MODERN JAMU
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-02)As the world changing into era globalization, Indonesia needs some preparation to protect their local product. Jamu as one of Indonesian products needs to be conserved. Thus, this encouraged the researcher to identify the ...