Browsing Final Project (man) by Subject "Jamoo Restaurant Surabaya"
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THE IMPACT OF BRAND AWARENESS, PACKAGING AND AFFORDABILITY ON BRAND LOYALTY: EVIDENCE FROM JAMOO RESTAURANT ON SHANGRI-LA HOTEL, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-10-21)Nowadays, tight competition occurs in every business sector, including in food industries. Jamoo Restaurant who took place at Shangri-La Hotels really wellknown by people in Surabaya, as one of the restaurant at five ...