Browsing Final Project (man) by Subject "Marketing Communication"

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    • FACTORS INFLUENCING BRAND IMAGE AND CONSUMER BUYING BEHAVIOR OF PIPE AND BARREL SURABAYA 

      TJUGITO, JASON (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-17)
      Pipe and Barrel is one of the most visited restaurant or café in Surabaya, therefore it is important for the restaurant to consider every aspect of Consumer Buying Behavior of the restaurant. In so doing, the researcher ...