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ANALISIS PENGARUH CONSUMER PREFERENCE MELALUI BRAND VALUE DAN PENGARUH PRODUCT INNOVATION MELALUI BRAND LUXURY TERHADAP WILLINGNESS TO PAY A PREMIUM PRODUK LOUIS VUITTON DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-06)Louis Vuitton, the fashion retailer owned by LVMH Group, is a leader of luxury goods brands in the world that is familiar to the lovers, has a strong and dynamic growth since it has been established in 1987. As a luxury ...