Browsing Final Project (man) by Subject "Word of Mouth"
Now showing items 1-13 of 13
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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Borneo Delight di Samarinda
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-05)In the twenty first century, it is common that people always beginning of think practically and easy to use. Especially in food beverages. People always think easy to get, no wasting time and easy to cook. Borneo Delight ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK SMARTPHONE SAMSUNG DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-03)Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ... -
ANALISIS PENGARUH INOVASI PRODUK, HARGA, WORD OF MOUTH, PERLUASAN MEREK TERHADAP KEPUTUSAN PEMBELIAN RICHEESE FACTORY FAST FOOD DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)The development of food industry still be one of the most rapid growth in Indonesia. In 2011, the food industries has grown up to 7% and in 2012 grow up to 8% . In the metropolitan town that are supported with the rapid ... -
ANALISIS PENGARUH PRODUCT IMAGE, WORD OF MOUTH, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH LOKAL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)Indonesia is a rich country and turn Indonesia into an agrarian country, where the majority of Indonesia's population earns a meager living as a fruit farmer. One of the results is the fruit plantation in Indonesia. This ... -
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK CHEERS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)This thesis is made to understand the impact of product packaging, product quality and word of mouth toward purchase decision of cheers in Surabaya The sample that is being used in thesis is the consumer that has ever ... -
THE EFFECT OF TRAILERS, STAR POWER, WORD OF MOUTH AND CRITICS REVIEW TOWARDS WATCHING ‘MY STUPID BOSS’ DECISION IN XXI CIPUTRA WORLD SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-18)Since the years of 2002, Indonesia creative industry has grown 2. 5% annually as shown by the Ministry of Tourism and Creative Economy. Data from the Ministry of Tourism and Creative Economy in 2012 shows that the creative ... -
FAKTOR-FAKTOR YANG MEMPENGARUHI BUYING DECISION TERHADAP PRODUK BANTAL LAPTOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)The purpose of this research is to find out the factors that affect Buying Decision on Laptop Pillow in Surabaya. Buying Decision can be measured by variables such as Product Quality, Product Attractiveness, Word of ... -
FAKTOR-FAKTOR YANG MEMPERNGARUHI BRAND LOYALTY PADA WEB AIRASIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-11-27)Aimed to this study determine the influence of Quality of Information , Security / Privacy , Perceived Risk , Word of Mouth , Good Online Experience , and Brand Name / Brand Reputation against Brand Trust consumer web ... -
THE INFLUENCE OF SOCIAL MEDIA AND ENGAGEMENT ON BRAND ENGAGEMENT AND WORD OF MOUTH OF AIRASIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-01)Since its rapid growth within, Word of Mouth occurs all the time with Social Media. Social Media defined to be genuine conversation of people in mutual interest. Word of Mouth in the business is vocal aspect in brand ... -
PENGARUH BRAND CREDIBILITY TERHADAP WORD OF MOUTH MELALUI CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA PT. ASTRA HONDA MOTOR DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-07-26)In the face of an increasingly complex business environment such as the current required for marketing the right way. In this way it can be used is Word of Mouth. Word of Mouth is a process of communication that the ... -
PENGARUH BRAND CREDIBILITY TERHADAP WORD OF MOUTH MELALUI CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA TOYOTA KIJANG INNOVA DI SURABAYA
(2018-01-25)Toyota in Indonesia is represented by two subsidiaries namely PT Toyota Motor Manufacturing Indonesia (TMMIN) and PT Toyota Astra Motor (TAM). As a subsidiary of Toyota Motor Corporation based in Japan, TMMIN acts as ... -
PENGARUH BRAND IMAGE DAN WORD OF MOUTH BLACKBERRY SMARTPHONE TERHADAP MINAT BELI PARA REMAJA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ... -
PENGARUH SERVICE QUALITY, PRICE, WORD OF MOUTH DALAM MEMBANGUN WILLINGNESS TO BUY DAN BUYING DECISION PENGGUNA JASA SAVIOR EVENTS ORGANIZER DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-11)Savior Event Organizer is a service company that provides service to handle all the needs in the framework of the implementation of a specific event be it a wedding, gathering and so on. Event Organizer Savior tried merging ...