Browsing Final Project (man) by Subject "Zara"
Now showing items 1-3 of 3
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PELANGGAN ZARA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-18)Fashion world is never deserted from enthusiasts, every season change there is always the latest fashion trends of each brand with their respective attractiveness. For that very important to always maintain the quality ... -
THE EFFECT OF SHOPPING MALL LOYALTY, SALES PROMOTION AND VALUE PERCEPTION TOWARDS STORE LOYALTY INTENTION THROUGH OVERALL IMPRESSION OF THE STORE FOR ZARA RETAIL STORE INSIDE TUNJUNGAN PLAZA IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-15)Due to increasing competition in fashion and apparel retailing sector, especially the retail store inside the mall, retailers are making considerable efforts to commit more consumers to their stores, and have made increase ... -
THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE TOWARDS BRAND PERSONALITY AND INTENTION TO PURCHASE ZARA PRODUCTS IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)Companies all over the world are exploring foreign markets for business expansion. With globalization, consumers are presented with a greater array of product choices. Potential product selection includes a higher ...