Browsing Final Project (man) by Subject "hedonic value"
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Analisis pengaruh self-identification, access, atmosphere, price/promotion, cross-category assortment, within-category assortment terhadap mall loyalty melalui hedonic value, utilitarian value dan shopping well-being (studi pada pelanggan transmart ngagel di Surabaya)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-10-16)Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Self-indentification, Access, Atmosphere, Price/promotion, Cross-category Assortment dan Within-category Assortment terhadap Mall Loyalty melalui Hedonic Value, ... -
The Influence of Consumers’ Buying Tendencies and Shopping Values toward Shopping Experience Satisfaction at Pasar Atom Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)Despite the rapid development of shopping malls in Surabaya, Pasar Atom still thrives as one of the most crowded shopping places. This encouraged the researcher to identify the reason for Pasar Atom’s success. The researcher ...