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THE EFFECT OF BRAND ORIENTATION, IMPULSE PURCHASE ORIENTATION, ONLINE TRUST, PRIOR ONLINE PURCHASE EXPERINCE, AND PERCEIVED EASE OF USE ON ONLINE PURCHASE INTENTION FOR CUSTOMER OF ONLINE STORE TOKOPEDIA IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-15)
More and more people are turning to online shopping and e-commerce
rather than traditional means of purchasing products and services. This is
particularly true in Indonesia where there is a huge population and a large ...