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ANALISIS PENGARUH AWARENESS TERHADAP PURCHASE INTENTION MELALUI RISK PERCEPTION, ACCEPTABILITY, AFFORDABILITY, DAN ACCESSIBILITY (STUDI PADA PRODUK FASHION "RUDEMARS" DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-11)
The development of the growing fashion industry also experienced in
Indonesia. It is also used by local producers to create a brand in the fashion field.
Therefore, this study was conducted to analyze the effect of ...