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PENGARUH PROMOTION, SEARCH, DAN EXPERIENCE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI EMOTIONAL VALUE DAN QUALITY PERFORMANCE VALUE (STUDY PADA KAFE LE CAFÉ GOURMAND SURABAYA)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-10-21)
This study aimed to determine the effect of promotion, search, and experience
quality on customer loyalty through emotional value and quality performance value at
cafe Le Café Gourmand Surabaya.
The sample used in this ...