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ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KEINGINAN UNTUK MENGGUNAKAN TABLET SAMSUNG GALAXY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-28)
Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ...
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, CITRA TOKO, DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TOKO TANJUNG BARU DI MOJOKERTO
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-10)
This research is aiming to understand how impact of product quality, price,
store image, and service quality toward customer loyalty with customer satisfaction
as an intervening variable at Tanjung Baru store, Mojokerto.
The ...
PENGARUH ELEMEN EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN (X) S.M.L DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)
In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ...
PENGARUH PERSEPSI NILAI LOYALITAS, PROGRAM LOYALITAS, CITRA TOKO DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN ALFAMART TENGGILIS MEJOYO PEMILIK KARTU AKU DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-11)
Growth of retail business in Indonesia showed significant figures. In this
case requires retail companies to be able to meet customer needs and adjusts the
customer desires so companies must be able to detect what the ...
ANALISIS PENGARUH FAKTOR KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG KONSUMEN ZARA CLOTHING DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-22)
Perkembangan industry fashion di Indonesia sangat banyak dipengaruhi
budaya Eropa dan Asia. Bisnis retail pakaian telah berkembang selama beberapa
tahun terakhir. Era globalisasi disertai kemajuan teknologi memungkinka ...
ANALISIS PENGARUH CELEBRITY CREDIBILITY, CELEBRITY ATTRACTIVENESS, CONGRUENCY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK DAMN! I LOVE INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-12)
The development of the growing fashion industry also has an effect in
Indonesia. It is also used by celebrities in Indonesia to build their business,
especially in the fashion industry. In addition celebrity using their ...
ANALISIS PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, NILAI YANG DIRASAKAN TERHADAP KEPUASAN KONSUMEN DAN NIAT BERPERILAKU PADA KONSUMEN J.CO DONUTS AND COFFEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-13)
This research is addressed to understand how are the impact of service quality, product quality, perceived value toward consumer satisfaction and behavioral intention, and also the impact of consumer satisfaction toward ...
ANALISIS PENGARUH CELEBRITY ENDORSEMENT TERHADAP DAYA TARIK IKLAN UNTUK MENINGKATKAN MINAT BELI TOP COFFEE PADA MASYARAKAT SURABAYA OLEH : PRAYOGO SETIAWAN 011201000006
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-10)
Along with the times, consumption patterns at this time is come to change . It can be seen from the tendency of society , who prefer products that are easy to use. Therefore , this study will focus on one of the instant ...
THE INFLUENCE OF ORGANIZATIONAL CULTURE ON LEADERSHIP AND EMPLOYEE PERFORMANCE AT GRANDMAS HOTEL BALI
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-24)
The competition in the hospitality industry in Bali is very tight. Grandmas
Hotel Bali, as one of budget hotel which operates in Bali faces challenges to
compete in such environment. To increase competitivenes, Grandmas ...
ANALISA ASOSIASI MEREK, NILAI PRODUK, DAN KUALITAS PELAYANAN, SERTA PENGARUHNYA TERHADAP KEPUASAN DAN KESETIAAN PELANGGAN NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-10)
Competition in sports apparel nowadays can be said fairly tight between one brand and another brands, includes a new local brand that start raising. Especially in nowadays, people awareness of their need to exercise is ...