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PENGARUH ADVERTISEMENT, ENTERTAINMENT, DAN INTERACTION TERHADAP BRAND LOYALTY MELALUI BRAND IMAGE PADA PELANGGAN SHOPEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-24)
The development of the Internet in this era has brought tremendous benefits to the
advancement of human civilization. The development of the internet has an impact on various
aspects of life. One area that experienced ...
Analisis Pengaruh Social Media Marketing Terhadap Brand Awareness Dan Brand Image Dalam Membentuk Brand Loyalty Pelanggan Shopee Di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-05)
The rapid development of technology has become an opportunity for companies to develop their business. One of the most useful technological innovations is the internet. With the internet, companies can sell their products ...