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ANALISIS PENGARUH ENVIRONMENTAL DAN NONENVIRONMENTAL TERHADAP CUSTOMER ENGAGEMENT DAN CUSTOMER LOYALTY PADA PELANGGAN ALFAMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-09-19)
The market of modern retail has been grown rapidly especially in Indonesia
as well as numbers of modern retail company. In Indonesia alone there are several
leaders of the market. Alfamart is one of the top two biggest ...
ANALISIS PENGARUH CORE BRAND CHARACTERISTICS MELALUI CORE BRAND LOYALTY, IN-STORE CHARACTERISTICS, DAN ECONOMIC DRIVERS TERHADAP CUSTOMERS’ STORE LOYALTY PADA PERUSAHAAN UD. SINAR MAS DI BANJARMASIN
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-08)
Retail store has very competitive markets. Nowadays, customers look for
added value that they get in the store, to determine them for being loyal customers.
As the furniture retailer, Sinar Mas must keep trying how to ...