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ANALISIS PENGARUH AWARENESS TERHADAP PURCHASE INTENTION MELALUI RISK PERCEPTION, ACCEPTABILITY, AFFORDABILITY, DAN ACCESSIBILITY (STUDI PADA PRODUK FASHION "RUDEMARS" DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-11)
The development of the growing fashion industry also experienced in
Indonesia. It is also used by local producers to create a brand in the fashion field.
Therefore, this study was conducted to analyze the effect of ...
THE IMPACT OF BRAND AWARENESS, PACKAGING AND AFFORDABILITY ON BRAND LOYALTY: EVIDENCE FROM JAMOO RESTAURANT ON SHANGRI-LA HOTEL, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-10-21)
Nowadays, tight competition occurs in every business sector, including in
food industries. Jamoo Restaurant who took place at Shangri-La Hotels really wellknown
by people in Surabaya, as one of the restaurant at five ...
THE EFFECTS OF AWARENESS, ACCEPTABILITY, AFFORDABILITY, AND ACCESIBILITY ON THE HABITUAL ACQUISITION BEHAVIOR OF INDOMIE’S CUSTOMERS IN CARREFOUR RUNGKUT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-11-21)
As people gettng busier with their activity, people nowadays tend to
consuming products that offer less time to consumed. Instant foods have become
one of dominant trends in Indonesia. This facts has made a big opportunity ...