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ANALISIS PENGARUH 7P TERHADAP KEPUTUSAN MEMILIH OLEH NASABAH BCA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-23)
Aimed of this study to determine the influence of 7P (product , price, promotion , place , people , physical evidence and process) towards the decision making from BCA customers in Surabaya.
The characteristic sample used ...
ANALISIS PENGARUH KUALITAS LAYANAN DAN KONSEP DIRI KONSUMEN TERHADAP LOYALITAS PELANGGAN MELALUI SIKAP KONSUMEN DAN PROSES PEMBELIAN PELANGGAN NATASHA SKIN CARE CABANG KERTAJAYA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-13)
This thesis is addressed to understand how are the impact of service quality and consumer self concept toward customer loyalty of Natasha Skin Care through consumer attitude, purchase decision, and customer satisfaction ...
PENGARUH BELIEFS DAN MATERIALISM TERHADAP KEPUTUSAN PEMBELIAN TAS BAJAKAN DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-21)
Counterfeit product business has been the industries rapidly grow even the
fastest growth on the world right now (Alcock et. al., 2003). Indonesia is one of
country which has large number of counterfeit product from year ...
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI ACTUAL USAGE MELALUI BEHAVIORAL INTENTION PENGGUNA KARTU PRABAYAR BERBELANJA FLAZZ BCA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-29)
The development of information technology has given many advantages
for people to do their activities. So, it increase the intention to use information
technology’s products. It is also an opportunity for companies to ...
ANALISIS PENGARUH CONNECTEDNESS DAN PERCEIVED QUALITY TERHADAP INTENTION TO REPEAT DENGAN AUDIENCE SATISFACTION DAN AUDIENCE VOICE SEBAGAI VARIABEL INTERVENING PADA PENONTON X FACTOR INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-10)
The development of talent search television program in Indonesia, further
increase competition among television station. Sustainability of a television
program is a very imporatnt thing for the television program. For ...
ANALISIS PENGARUH INOVASI PRODUK, HARGA, WORD OF MOUTH, PERLUASAN MEREK TERHADAP KEPUTUSAN PEMBELIAN RICHEESE FACTORY FAST FOOD DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)
The development of food industry still be one of the most rapid growth in Indonesia. In 2011, the food industries has grown up to 7% and in 2012 grow up to 8% . In the metropolitan town that are supported with the rapid ...
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN HOTEL DI SURABAYA ( STUDI KASUS PADA FAVE HOTEL )
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)
This thesis is aiming to know how the impact of marking mix (7P) that consist of product, price, place, promotion, people, physical evidence, dan process toward purchasing decision of service hotel on fave mex hotel ...
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION MELALUI SOCIAL MEDIA MARKETING PRODUK FROZEN YOGURT SOUR SALLY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-24)
THE RELATIONSHIP OF GLOBAL OPENNESS, CONSUMER ETHNOCENTRISM, AND PRODUCT JUDGMENT TOWARD INDONESIAN YOUTH’S WILLINGNESS TO BUY MORE OF MODERN JAMU
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-02)
As the world changing into era globalization, Indonesia needs some preparation to protect their local product. Jamu as one of Indonesian products needs to be conserved. Thus, this encouraged the researcher to identify the ...
“Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Desain Fitur dan Enjoyment terhadap e-Retention Melalui e- Kepuasan Pada Pengguna Kaskus.co.id”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)
This study aimed to find out how the " Influence of Perceived Ease of Use, Perceived Usefulness, desingn features and enjoyment to e-Retention Through e-Satisfaction on Kaskus.co.id consumer " in Surabaya .
The samples ...