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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN COFFEE TOFFEE JATIM EXPO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-01-01)
Due to expansion of globalization, foods and beverage business still listed as
the highest growth and will continue to evolve. Along the development era, the
lifestyle change, people start looking for a new atmosphere ...
ANALISIS FAKTOR OLFACTORY TERHADAP PURCHASE INTENTION DENGAN APPROACH BEHAVIOR DAN EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING PADA PRODUK DOWNY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)
This study is to find out the effect of olfactory, approach behavior, and
experiential marketing toward purchase intention on Downy consumer that live in
Surabaya.
Sample that use in this study is Downy consumer that ...