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ANALISIS PENGARUH FAKTOR OLFACTORY TERHADAP PURCHASE INTENTION MELALUI APPROACH BEHAVIOR DAN EXPERIENTIAL MARKETING PADA PELANGGAN ROTIBOY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-06)
Modernization that is influenced by globalization influences lifestyles as
well as food. The more modern people prefer to eat practical but delicious food.
One of the foods that meets the needs of modern people is Bread. ...
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI CUSTOMER SATISFACTION DALAM MEMBENTUK REPURCHASE INTENTION PELANGGAN ACE HARDWARE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-16)
The retail industry sector is one of the marketing products which selling
goods directly to consumers. In general the retail industry is a business activity
selling various kinds of goods for direct and indirect consumption. ...
PENGARUH BRAND FIT, BRAND IDENTIFICATION, BRAND AMBASSADOR TERHADAP REPURCHASE INTENTION MELALUI ATTITUDE TOWARD BRAND PADA KONSUMEN PRODUK KOSMETIK MAYBELLINE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-03)
In today's modern era, women have a level of knowledge that is more socially connected.
This raises consumptive life pattern and abandon productive lifestyle. One of the things that make
women become more consumptive ...
Analisis Pengaruh Brand Benefit (Functional Benefit,Experiental Benefit, Symbolic Benefit, Monetary Benefit) Dan System Characteristic ( System Quality, Information Quality) Terhadap Repurchase Intention Melalui Parasocial Interaction Dan Perceived Usefuness Pada Aplikasi Traveloka di Kota Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-05-03)
The rapid development of technology becomes an opportunity for
companies to grow their business. One of the most useful technological
innovations is the internet. With the internet, companies can sell their products ...
ANALISIS PENGARUH SERVICEQUALITYTERHADAPCUSTOMER COMMITMENTDAN CUSTOMERLOYALTYPADAPELANGGAN XLDI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-04)
The rapid development of Telecommunications was marked by the development of the number of customers, the development of technology and services. In terms of customer development, the growth of cellular telephone customers ...
ANALISIS PENGARUH CONSUMER PERCEPTION (HEALTH, SAFETY, ENVIRONMENTAL FRIENDLY, PRODUCT QUALITY) TERHADAP ACTUAL REPURCHASE BEHAVIOR MELALUI REPURCHASE INTENTION PADA KONSUMEN CIMORY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-04)
Yogurt is a dairy product that is through the fermentation process of lactic acid bacteria, lactobacillus bulgaricus and streptococcus thermophilus. The advantages of yogurt from other dairy products are more amount of ...
PENGARUH SALESPEOPLE COMPETENCE & TRUSTWORTHINESS, STORE ENVIRONMENT, ASSORTMENT, DAN PROMOTION, TERHADAP VALUE FOR MONEY, DAN CUSTOMER SATISFACTION YANG MEMBENTUK LOYALTY INTENTION DARI PELANGGAN MINISO DI TUNJUNGAN PLAZA 6 DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-30)
Nowadays, customer interest is more to leisure, so in order to be able to continue to attract customer spending, one of the ways is by providing experience in delivering goods at the store, these changes have been realized ...
ANALISIS PENGARUH PERCEIVED EASE OF USE, PERCEIVED ENJOYMENT, PERCEIVED USEFULNESS DAN ATTITUDE TOWARD USING TERHADAP BEHAVIORAL INTENTION DAN PADA AKHIRNYA MEMBENTUK ACTUAL USAGE PENGGUNA OVO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-09)
The rapid development of technology and information has had a developmental impact in various fields, including in the field of payment systems in buying and selling transactions known as electric money or E-money. E-money ...