Final Project (man): Recent submissions
Now showing items 441-460 of 512
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ANALYSIS OF ANTECEDENTS OF PURCHASE INTENTION TOWARDS A TRADITIONAL INDONESIAN STORE: A CASE STUDY OF BARATA PASARAYA SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-11)The growth of modern minimarket in Indonesia is growing rapidly, such as Alfamart, Indomaret, Alfa Express, Circle K, and others. Behind the increasing number of minimarket in Surabaya, there are some local minimarkets ... -
PENGARUH BRAND KNOWLEDGE, BRAND, RELATIONSHIP, BEHAVIORAL INTENTION, BRAND ADVERTISEMENT, DAN BRAND EXPERIENCES PADA REPURCHASE INTENTION TEH TONG TJI DI MALL SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Tong Tji Tea is one company that is very well developed in the field of beverages, so it has a lot of competitors. With the increasing number of existing competitors, will be investigated whether Tong Tji Tea can retain ... -
THE INFLUENCE OF CUSTOMER TRUST TO CUSTOMER LOYALTY TO REPURCHASE INTENTION OF ULTRA MILK IN SURABAYA WITH PERCEIVED CSR AS MODERATING VARIABLE
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Slow growth, overcapacity, and intense competition between each players in the market make customer retention as primary target for most firms. Retaining existing customer means to make customers trust into loyalty to ... -
THE EFFECTS OF ISO 9001:2008 QUALITY MANAGEMENT SYSTEM AND CORPORATE QUALITY CULTURE TOWARDS EMPLOYEE PERFORMANCE AT PT. ANEKA GAS INDUSTRI V, SIDOARJO
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-11)To be able to continuosly improve, organizations currently are becoming aware of the importance of quality management systems. One of the quality management system practices is ISO 9001. PT. Aneka Gas Industri V, ... -
Analisis Pengaruh Lifestyle dan Service Quality Melalui Customer Satisfaction Terhadap Repurchase Intention Fenny Butik di Sidoarjo
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)Due to expansion of globalization and modernization the consideration of consumer to fashion and how they looks increases rapidly therefore it increases the number of consumer consumption in fashion. Fashion boutique starts ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PRODUK MANGO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)Each company is required to be ready to face the business competition getting tougher by the day. To be able to create and retain customers, the company must be able to determine the right strategy. This study aimed to ... -
THE EFFECT OF PERCEIVED RISK, PERCEIVED QUALITY AND PERCEIVED VALUE TOWARD CUSTOMER PURCHASE DECISION AT UD HASIL IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)UD Hasil is one of many small medium enterprise bicycle stores that open in Surabaya. UD Hasil offers many various products of bicycles, baby walkers, electric car toys for childern which all imported from China. The aim ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK SMARTPHONE SAMSUNG DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-03)Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI ACTUAL USAGE MELALUI BEHAVIORAL INTENTION PENGGUNA KARTU PRABAYAR BERBELANJA FLAZZ BCA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-29)The development of information technology has given many advantages for people to do their activities. So, it increase the intention to use information technology’s products. It is also an opportunity for companies to ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN COFFEE TOFFEE JATIM EXPO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-01-01)Due to expansion of globalization, foods and beverage business still listed as the highest growth and will continue to evolve. Along the development era, the lifestyle change, people start looking for a new atmosphere ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION MELALUI SOCIAL MEDIA MARKETING PRODUK FROZEN YOGURT SOUR SALLY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-24) -
ANALISA ASOSIASI MEREK, NILAI PRODUK, DAN KUALITAS PELAYANAN, SERTA PENGARUHNYA TERHADAP KEPUASAN DAN KESETIAAN PELANGGAN NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-10)Competition in sports apparel nowadays can be said fairly tight between one brand and another brands, includes a new local brand that start raising. Especially in nowadays, people awareness of their need to exercise is ... -
PENGARUH BELIEFS DAN MATERIALISM TERHADAP KEPUTUSAN PEMBELIAN TAS BAJAKAN DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-21)Counterfeit product business has been the industries rapidly grow even the fastest growth on the world right now (Alcock et. al., 2003). Indonesia is one of country which has large number of counterfeit product from year ... -
THE INFLUENCE OF ORGANIZATIONAL CULTURE ON LEADERSHIP AND EMPLOYEE PERFORMANCE AT GRANDMAS HOTEL BALI
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-24)The competition in the hospitality industry in Bali is very tight. Grandmas Hotel Bali, as one of budget hotel which operates in Bali faces challenges to compete in such environment. To increase competitivenes, Grandmas ... -
ANALISIS PENGARUH FAKTOR KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG KONSUMEN ZARA CLOTHING DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-22)Perkembangan industry fashion di Indonesia sangat banyak dipengaruhi budaya Eropa dan Asia. Bisnis retail pakaian telah berkembang selama beberapa tahun terakhir. Era globalisasi disertai kemajuan teknologi memungkinka ... -
THE RELATIONSHIP OF GLOBAL OPENNESS, CONSUMER ETHNOCENTRISM, AND PRODUCT JUDGMENT TOWARD INDONESIAN YOUTH’S WILLINGNESS TO BUY MORE OF MODERN JAMU
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-02)As the world changing into era globalization, Indonesia needs some preparation to protect their local product. Jamu as one of Indonesian products needs to be conserved. Thus, this encouraged the researcher to identify the ... -
ANALISIS PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, NILAI YANG DIRASAKAN TERHADAP KEPUASAN KONSUMEN DAN NIAT BERPERILAKU PADA KONSUMEN J.CO DONUTS AND COFFEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-13)This research is addressed to understand how are the impact of service quality, product quality, perceived value toward consumer satisfaction and behavioral intention, and also the impact of consumer satisfaction toward ... -
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KEINGINAN UNTUK MENGGUNAKAN TABLET SAMSUNG GALAXY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-28)Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ... -
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN HOTEL DI SURABAYA ( STUDI KASUS PADA FAVE HOTEL )
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)This thesis is aiming to know how the impact of marking mix (7P) that consist of product, price, place, promotion, people, physical evidence, dan process toward purchasing decision of service hotel on fave mex hotel ... -
PENGARUH ELEMEN EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN (X) S.M.L DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ...