Final Project (man): Recent submissions
Now showing items 421-440 of 512
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ANALISIS PENGARUH CONSUMER PREFERENCE MELALUI BRAND VALUE DAN PENGARUH PRODUCT INNOVATION MELALUI BRAND LUXURY TERHADAP WILLINGNESS TO PAY A PREMIUM PRODUK LOUIS VUITTON DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-06)Louis Vuitton, the fashion retailer owned by LVMH Group, is a leader of luxury goods brands in the world that is familiar to the lovers, has a strong and dynamic growth since it has been established in 1987. As a luxury ... -
ANALISIS PENGARUH CELEBRITY ENDORSER'S CRITERIA TERHADAP BRAND IMAGE PADA PRODUK CLEAR COMPLETE SOFT CARE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-13)At the present, many large companies are trying to grab their market share lead to increasing competition in every industry, especially toiletries industry. In Indonesia alone there are three major companies that compete ... -
FACTORS THAT INFLUENCE INTENTION AND DECISION TO PURCHASE CHICKEN PRODUCT AT A&W RESTAURANT CITO, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-06)Food and Beverage industry had been growing in a rapid pace at Indonesia. Data stated from Food and Beverage Companies Association of Indonesia (GAPMMIN) shows that the nation growth of food and beverage industry in the ... -
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENJADI NASABAH DI BANK MANDIRI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-03)The development of the business competition is very fast and be competitive, start from automotive business, electronic business, and not the exception in the world of banking, competition between banks often increasing from ... -
The Influence of Consumers’ Buying Tendencies and Shopping Values toward Shopping Experience Satisfaction at Pasar Atom Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)Despite the rapid development of shopping malls in Surabaya, Pasar Atom still thrives as one of the most crowded shopping places. This encouraged the researcher to identify the reason for Pasar Atom’s success. The researcher ... -
THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE TOWARDS BRAND PERSONALITY AND INTENTION TO PURCHASE ZARA PRODUCTS IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)Companies all over the world are exploring foreign markets for business expansion. With globalization, consumers are presented with a greater array of product choices. Potential product selection includes a higher ... -
Pengaruh Community Building, Overall Satisfaction, dan Switching Barriers terhadap Repurchase Intention tiket Air Asia di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Surabaya is the second largest city in Indonesia, with the development of industries that thrive many companies are starting to get attention from the public and trying to attract buying interest from the public. This ... -
ANALISIS PENGARUH PRODUCT IMAGE, WORD OF MOUTH, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH LOKAL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)Indonesia is a rich country and turn Indonesia into an agrarian country, where the majority of Indonesia's population earns a meager living as a fruit farmer. One of the results is the fruit plantation in Indonesia. This ... -
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN IMAGODE CLAY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-06)Focus of the company is doesn’t only a quality of the product, either how to get the consumer satisfaction with the service given. The basic problem of this research is the importance of a quality service to consumer ... -
ANALISIS PENGARUH NEED FOR UNIQUENESS, SELF MONITORING, SELF-EXPRESSION ATTITUDE, SELF-PRESENTATION ATTITUDE, DAN AFFECTIVE ATTITUDE TERHADAP PURCHASE INTENTION PRODUK CHARLES & KEITH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)Charles & Keith continue to be a foreign brand that is quite influential in Indonesia’s fashion business, proven through the existence of successful outlets and annual bazaar events. Charles & Keith’s success comes from ... -
THE EFFECT OF JOB CHARACTERISTICS, PERCEIVED ORGANIZATIONAL SUPPORT, EMPLOYEE ENGAGEMENT TOWARD JOB SATISFACTION AT EF ENGLISH FIRST SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)The problem for a company nowadays is how to manage its employees to keep working in the company, mind about the goals of the company, and fully engaging to it. EF English First Education is the largest private education ... -
ANALISIS PENGAITUH CONSAMER KNOWLEDGE, P RI C E C O N S C I OU,SIfl?,S^S, DAN P RO D U C T I N VO L VE M E N T TERHADAP IMPALSE BAYING MELALUI MEDIASI IMPULSE BUYING TENDENCY PADA SILVERQUEEN DI HYPERMART CITY OF TOMORROW SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)In Indonesia, the national snack market pontential has huge potential because the level of private consumption growth in Indonesia has been increased compared to normal conditions. Snack market recorded positive growth ... -
Pengaruh Keadilan Distributif dan Keadilan Prosedural terhadap Motivasi Kerja Karyawan Studi Kasus pada PT Syam Surya Mandiri di Samarinda
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-07)In the era of globalization, business competition is more competitive. Company needs to understand how to motivate their employees to work more productively. Motivation is closely related to justice. Employees who are ... -
THE EFECT OF ORGANIZATIONAL CULTURE IN SHAPING LEARNING ORGANIZATION IN COMPANY X
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-01)The main objective of this study is to analyze the relationship of organizational culture and the degree of shaping the learning organization. The object of the study is a private company that specializes in managing ... -
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT BELI VALUE PLUS HYPERMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)This study aims to investigate the effects of store image and service quality on brand image and purchase intention for a Value Plus private label brand Hypermart in Surabaya. The sample in this study consisted of one ... -
ANALISIS PENGARUH CITRA INSTITUSI DAN PENGALAMAN KONSUMEN TERHADAP KESETIAAN INSTITUSI SISWA SMAK KOLOSE SANTO YUSUP MALANG
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)Education in Indonesia is a whole education held in Indonesia. In structured education in Indonesia is the responsibility of the Ministry of National Education of the Republic of Indonesia (MONE), formerly the Ministry ... -
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG PADA PRODUK MCDONALD DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Globalisasi menyebabkan persaingan yang semakin ketat antara merek asing dan merek lokal, terlebih lagi di jaman sekarang kebutuhan utama dari masyarakat adalah pangan dan juga masyarakat memperlukan sesuatu yang serba ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT KONSUMEN UNTUK MELAKUKAN PEMBELIAN ULANG TERHADAP PRODUK PAKAIAN GIORDANO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-05) -
FACTORS ANALYSIS THAT INFLUENCE REPURCHASE INTENTION TOWARDS CUSTOMER OF CANTEEN 1 IN SURABAYA (CASE STUDY ON STUDENT OF PETRA 1)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)Sustainability is the goal of all company exists in the business world. Repurchase intention is one of the success factors affecting sustainability. There are several requirements that must be good to meet good repurchase ... -
ANALISIS PENGARUH STORE IMAGE TERHADAP STORE LOYALTY MELALUI STORE SATISFACTION PADA GIANT HYPERMARKET DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-11)Nowadays, there are frequently found several complaints from customers who shopped at the store. One of those complaints is the dissatisfaction felt by one of the costumers who shop at Giant Hypermarket in Surabaya. In ...