Final Project (man): Recent submissions
Now showing items 461-480 of 512
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ANALISIS PENGARUH KUALITAS LAYANAN DAN KONSEP DIRI KONSUMEN TERHADAP LOYALITAS PELANGGAN MELALUI SIKAP KONSUMEN DAN PROSES PEMBELIAN PELANGGAN NATASHA SKIN CARE CABANG KERTAJAYA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-13)This thesis is addressed to understand how are the impact of service quality and consumer self concept toward customer loyalty of Natasha Skin Care through consumer attitude, purchase decision, and customer satisfaction ... -
ANALISIS PENGARUH INOVASI PRODUK, HARGA, WORD OF MOUTH, PERLUASAN MEREK TERHADAP KEPUTUSAN PEMBELIAN RICHEESE FACTORY FAST FOOD DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)The development of food industry still be one of the most rapid growth in Indonesia. In 2011, the food industries has grown up to 7% and in 2012 grow up to 8% . In the metropolitan town that are supported with the rapid ... -
“Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Desain Fitur dan Enjoyment terhadap e-Retention Melalui e- Kepuasan Pada Pengguna Kaskus.co.id”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)This study aimed to find out how the " Influence of Perceived Ease of Use, Perceived Usefulness, desingn features and enjoyment to e-Retention Through e-Satisfaction on Kaskus.co.id consumer " in Surabaya . The samples ... -
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK CHEERS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)This thesis is made to understand the impact of product packaging, product quality and word of mouth toward purchase decision of cheers in Surabaya The sample that is being used in thesis is the consumer that has ever ... -
ANALISIS PENGARUH 7P TERHADAP KEPUTUSAN MEMILIH OLEH NASABAH BCA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-23)Aimed of this study to determine the influence of 7P (product , price, promotion , place , people , physical evidence and process) towards the decision making from BCA customers in Surabaya. The characteristic sample used ... -
PENGARUH PERSEPSI NILAI LOYALITAS, PROGRAM LOYALITAS, CITRA TOKO DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN ALFAMART TENGGILIS MEJOYO PEMILIK KARTU AKU DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-11)Growth of retail business in Indonesia showed significant figures. In this case requires retail companies to be able to meet customer needs and adjusts the customer desires so companies must be able to detect what the ... -
ANALISIS PENGARUH CONNECTEDNESS DAN PERCEIVED QUALITY TERHADAP INTENTION TO REPEAT DENGAN AUDIENCE SATISFACTION DAN AUDIENCE VOICE SEBAGAI VARIABEL INTERVENING PADA PENONTON X FACTOR INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-10)The development of talent search television program in Indonesia, further increase competition among television station. Sustainability of a television program is a very imporatnt thing for the television program. For ... -
ANALISIS PENGARUH CELEBRITY CREDIBILITY, CELEBRITY ATTRACTIVENESS, CONGRUENCY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK DAMN! I LOVE INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-12)The development of the growing fashion industry also has an effect in Indonesia. It is also used by celebrities in Indonesia to build their business, especially in the fashion industry. In addition celebrity using their ... -
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, CITRA TOKO, DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TOKO TANJUNG BARU DI MOJOKERTO
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-10)This research is aiming to understand how impact of product quality, price, store image, and service quality toward customer loyalty with customer satisfaction as an intervening variable at Tanjung Baru store, Mojokerto. The ... -
ANALISIS FAKTOR OLFACTORY TERHADAP PURCHASE INTENTION DENGAN APPROACH BEHAVIOR DAN EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING PADA PRODUK DOWNY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)This study is to find out the effect of olfactory, approach behavior, and experiential marketing toward purchase intention on Downy consumer that live in Surabaya. Sample that use in this study is Downy consumer that ... -
PENGARUH KESADARAN KESEHATAN, LINGKUNGAN DAN PENAMPILAN TERHADAP SIKAP PERILAKU PEMBELIAN KOSMETIK BODY SHOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-04-25)The woman is a creature that is synonymous with beauty, women always want to look beautiful in various circumstances and has always wanted to be the center of attention for him. This is the reason why women like to ... -
ANALISIS PENGARUH CELEBRITY ENDORSEMENT TERHADAP DAYA TARIK IKLAN UNTUK MENINGKATKAN MINAT BELI TOP COFFEE PADA MASYARAKAT SURABAYA OLEH : PRAYOGO SETIAWAN 011201000006
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-10)Along with the times, consumption patterns at this time is come to change . It can be seen from the tendency of society , who prefer products that are easy to use. Therefore , this study will focus on one of the instant ... -
OPTIMAL BET FRACTION DETERMINATION USING KELLY CRITERION IN STOCK INVESTMENT Case Study in LQ45 (Indonesia Stock Exchange)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-04-04)People tend to invest in the instrument which generate higher rate of return than inflation rate. Capital market investment is growing rapidly in Indonesia as one of promising investment. The Aggregate performance of ... -
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, PERSONAL INNOVATIVENESS, TERHADAP KESETIAAN PELANGGAN MELALUI KEPUASAN PELANGGAN SITUS BERBELANJA ONLINE TOKOBAGUS.COM DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-04-22)In the development of the internet is now not only serves as a medium of information and communication media alone. But as a means to sell or shop. In Indonesia, people are starting to make the sale and purchase products ... -
ANALISIS PENGARUH SERVICE QUALITY, RESTAURANT ATMOSPHERICS, DAN DINING SATISFACTION TERHADAP BEHAVIORAL INTENTION (STUDI PADA RESTAURANT RONS LABORATORY SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-04-08)This study aimed to determine the effect of service quality, restaurant atmospherics, and dining satisfcation on behavioral intention at Rons Laboratory restaurant Surabaya. The sample used in this study are the consumer ... -
ANALISIS PENGARUH VARIABEL RESTAURANT ENVIRONMENTAL CUES DAN NON-ENVIRONMENTAL CUES TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PELANGGAN COMEDY CAFÉ DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2015-10-15)Recently, an industry that is growing rapidly in Indonesia was food and beverage industry, one of them is the restaurant. The high rate of restaurant growth in Surabaya inseparable from increasing income of its citizen. ... -
FAKTOR-FAKTOR YANG MEMPERNGARUHI BRAND LOYALTY PADA WEB AIRASIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-11-27)Aimed to this study determine the influence of Quality of Information , Security / Privacy , Perceived Risk , Word of Mouth , Good Online Experience , and Brand Name / Brand Reputation against Brand Trust consumer web ... -
PENGARUH PROMOTION, SEARCH, DAN EXPERIENCE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI EMOTIONAL VALUE DAN QUALITY PERFORMANCE VALUE (STUDY PADA KAFE LE CAFÉ GOURMAND SURABAYA)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-10-21)This study aimed to determine the effect of promotion, search, and experience quality on customer loyalty through emotional value and quality performance value at cafe Le Café Gourmand Surabaya. The sample used in this ... -
PENGARUH SERVICE QUALITY, PRODUCT QUALITY, DAN SALESPERSON COMPETENCE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION DAN TRUST OF MANUFACTURER PADA PRODUK KOSMETIK MAYBELLINE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-12-10)Cosmetics industry in Indonesia continues to increase every year. This is evidenced by the increasing number of types of cosmetics circulating form of cosmetic products made in the country and abroad. One of the famous ... -
PENGARUH KOHESIVITAS TERHADAP KINERJA KELOMPOK YANG DIMODERASI OLEH IKLIM KERJA KELOMPOK DAN SOCIAL LOAFING DI PT. TATAR UTAMA SENTOSA KABUPATEN TULUNGAGUNG
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-12-05)Cosmetics industry in Indonesia continues to increase every year. This is evidenced by the increasing number of types of cosmetics circulating form of cosmetic products made in the country and abroad. One of the famous ...