dc.contributor.author | SUSANTO, VINCENT JAYA | |
dc.date.accessioned | 2015-05-20T05:04:37Z | |
dc.date.available | 2015-05-20T05:04:37Z | |
dc.date.issued | 2014-10-21 | |
dc.identifier.uri | http://hdl.handle.net/123456789/262 | |
dc.description.abstract | Nowadays, tight competition occurs in every business sector, including in
food industries. Jamoo Restaurant who took place at Shangri-La Hotels really wellknown
by people in Surabaya, as one of the restaurant at five stars hotels Jamoo must
be able to maintain its performance, thus customers will still choose Jamoo than any
other restaurant who took place in five-stars hotels. This research is aimed to asses
Brand Loyalty in Jamoo restaurant Surabaya.
The results show that the entire hypotheses are accepted. While the third are
rejected. First, Brand Loyalty influences Brand awareness positively and
significantly. Secondly, Brand Loyalty influences Packaging positively and
significantly. Third, that Affordability shows no significantly positive toward Brand
Loyalty. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management | en_US |
dc.subject | Brand Loyalty | en_US |
dc.subject | Brand Awareness | en_US |
dc.subject | Packaging | en_US |
dc.subject | Affordability | en_US |
dc.subject | Jamoo Restaurant Surabaya | en_US |
dc.title | THE IMPACT OF BRAND AWARENESS, PACKAGING AND AFFORDABILITY ON BRAND LOYALTY: EVIDENCE FROM JAMOO RESTAURANT ON SHANGRI-LA HOTEL, SURABAYA | en_US |
dc.type | Thesis | en_US |