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Pengaruh Product-self Congruity Dan Product Reliability Terhadap Brand Loyalty Melalui Product Attachment Dan Product Irreplaceability Pada Produk Coach di Surabaya 

Indra, Akhirna Julvian; Ronald; Amelia (LPPM Universitas Pelita Harapan Surabaya, 2018-06-01)
Industri fashion saat ini berkembang dengan pesat seiring dengan perkembangan zaman, hal ini tentu saja berdampak semakin kompetitifnya persaingan dalam pasar industri fashion. Sebuah hal yang tidak dapat dipungkiri, bahwa ...

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AuthorAmelia (1)Indra, Akhirna Julvian (1)Ronald (1)Subject
Brand Loyalty (1)
Product Attachment (1)Product Irreplaceability (1)Product Reliability (1)Product-self Congruity (1)... View MoreDate Issued
2018 (1)
Has File(s)Yes (1)

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