Browsing Theses (Man) by Subject "Hedonic Shopping Value"
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ANALISIS PENGARUH VARIETY OF SELECTION, PRICE ATTRIBUTE, SENSORY ATTRIBUTE, PROMOTIONAL APPROACHES, DAN PHYSICAL STIMULI TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION DAN HEDONIC SHOPPING VALUE PADA PELANGGAN TOKO H&M DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2019-12-09)Pruchasing power in Indonesia is the factor that can support Fashion Retailers to be developing. As time progresses, consumers needs are increasingly varied too. Consumers often face the choice of purchasing goods without ...