Browsing Theses (Man) by Issue Date
Now showing items 21-40 of 146
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PENGARUH GREEN PRODUCT QUALITY DAN GREEN BRAND IMAGE TERHADAP CONSUMER LOYALTY MELALUI GREEN SATISFACTION, GREEN BRAND EQUITY DAN GREEN TRUST PADA PRODUK THE BODY SHOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-25) -
Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan Melalui Kepercayaan Pelanggan dan Kepuasan Pelanggan Pada Apotek di Manado
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-25)Customer loyalty has become an important thing for any companies which want to have stable growth. Customer which are satisfied and trust the service quality of a company tend to become loyal to the company. Pharmacies ... -
PERANAN OFFLINE BRAND TRUST TERHADAP TECHNOLOGY ACCEPTANCE MODEL MELALUI PERCEIVED RISK DALAM ONLINE SHOPPING PRODUK ELEKTRONIK DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-29)Online shopping is a new and popular way to shop in Indonesia generally, and especially in Surabaya. Consumers are engaged in uncertainty situation when they are shopping in online webstore, which is completely different ... -
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION MELALUI BRAND EQUITY BERAS DALAM KEMASAN BERMEREK “MANNA” DI JEMBER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-08-03)Brand equity becomes a very important thing to note by the company in line with free trade because it raises a variety of production of goods by different manufacturers of similar goods. Rice is included in the product ... -
ANALISA PERBEDAAN EFEKTIFITAS INDEKS LQ-45 DAN S&P500 DENGAN METODE MOVING AVERAGE DAN BUY AND HOLD STRATEGY
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-01)This research aims to analyse effectivity of technical analysis moving average compare to buy and hold strategy on index LQ-45 (as emerging market) and S&P500 (as developed market). Using descriptive approach, this research ... -
ANALISIS PENGARUH FAMA THREE FACTORS DAN PERSENTASE KEPEMILIKAN ASING TERHADAP TINGKAT RETURN DI BURSA EFEK INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-01)Kebijakan pemerintah Indonesia mengeluarkan berbagai peraturan dan kebijakan liberalisasi pasar dan memberi peluang seluas-luasnya kepada investor baik lokal maupun asing untuk bertransaksi. Liberalisasi pasar saham ... -
PENGARUH APPAREL PRODUCT PRESENTATION DI FACEBOOK TERHADAP PURCHASE INTENTION MELALUI PERCEIVED RISK UNTUK KONSUMEN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-12)The dynamic growth of internet facility and growing number of internet users in Indonesia constantly boost the online shopping culture within the country. The sellers of apparel products slowly shift to online shop. The ... -
ANALISIS PENGARUH BAURAN PEMASARAN ECERAN, HARAPAN PELANGGAN DAN STORE IMAGE TERHADAP STORE LOYALTY PADA TOKO BUKU NUSANTARA DI BOJONEGORO
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-02-03)Looking at the number of bookstores in Bojonegoro that is getting larger, the competition in that business becomes tighter and more difficult. As a business person in a bookstore in Bojonegoro, the owner of Nusantara ... -
FAKTOR – FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PADA PERUSAHAAN MANUFAKTUR YANG GO PUBLIC DI BEI PERIODE TAHUN 2006 - 2010
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2012-05-25)This research aims to analyze the determinants of firm’s factors which influence capital structure. The using variables are size, growth, profitability, tangibility, and non-debt tax shield. This research uses quantitative ... -
PENGUJIAN FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL: STUDI EMPIRIK TERHADAP BADAN USAHA SEKTOR MINING BEI
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-05-25)This research aims to analyze the determinants of mining sectors’ capital structure in BEI year 2006-2011. This research uses profitability, growth, nondebt tax shield, tangibility, and size as variables. Using quantitative ... -
PREDICTING FINANCIAL DISTRESS IN INDONESIA COMPANIES
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-05-29)Financial distress sometimes could lead to bankruptcy. The objective of this paper is making a financial distress prediction model in Indonesia using recent financial data from 2008 until 2011. The model tested using 24 ... -
PENGARUH STRUKTUR MODAL TERHADAP KINERJA PERUSAHAAN KONSTRUKSI DAN PROPERTY DI INDONESIA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2012-05-30)Construction and property is the engine for the economy and has a very important position in the growth and development of a country. This study aims to analyze the effect of capital structure on the performance of ... -
EMPAT ANOMALI MUSIMAN PADA BURSA SAHAM INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01)Return adalah alasan mengapa seorang investor melakukan investasi. Salah satu investasi yang dapat dilakukan adalah investasi pada bursa saham. Menurut Fama (1970), bursa saham/pasar saham merupakan sebuah pasar yang ... -
PENGUJIAN EFISIENSI PASAR BENTUK SETENGAH KUAT SECARA INFORMASI TERHADAP PENGUMUMAN DIVIDEN di BURSA EFEK INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01)Tujuan penelitian ini adalah untuk menguji pasar bentuk setengah kuat secara informasi. Penelitian ini dilakukan antara April 2011 sampai November 2011. Dalam penelitian ini menggunakan sampel sebanyak 155 emitten. ... -
PENGARUH SUBJUCTIVE NORMS, PERCEIVED BEHAVIORAL CONTROL, PERCEIVED CERTAINTY OF PUNISHMENT, SOFWARE COST, DAN PERCEIVED SEVERITY OF PUNISHMENT JTERHADAP SOFTWARE PIRACY INTENTION MELALUI ATTITUDE TOWARD INTENTION PADA PENGGUNA INTERNET DI INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01) -
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN MAHASISWA AKUNTANSI PERGURUAN TINGGI SWASTA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01)Globalisasi pendidikan memacu para pengelola Perguruan Tinggi untuk membangun keunggulan bersaing agar tetap dapat bertahan. Perguruan Tinggi harus melakukan pengelolaan yang efisien dan efektif serta menerapkan strategi ... -
PENGARUH PROGRAM FORMAL MENTORING DALAM MENINGKATKAN PERILAKU GURU TERHADAP BUDAYA ORGANISASI DI SD MAWAR SHARON CHRISTIAN SCHOOL
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01)Organizational culture is an important aspect of school. A mentoring program constitutes a good way of developing organizational culture within a school. The aim of this study is to see how the influence of a Formal ... -
HUBUNGAN FAKTOR INTERNAL INDIVIDU, FAKTOR EKSTERNAL, SKILL OBSOLESCENCE, DAN INTENTION TO LEAVE PADA PROFESIONAL TEKNOLOGI INFORMASI DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)Skill obsolescence is not a new phenomenon and has become an important issue along with the rapid technological advances. Skill obsolescence creates a pressure that led to the emergence of professional intention to leave. ... -
PENGARUH EXPERIENTIAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS DAN PERCEIVED QUALITY PADA KONSUMEN APARTEMEN THE VIA & VUE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)Apartemen The Via & Vue menerapkan experiential marketing dengan menawarkan bahwa apartemen sebagai gaya hidup; one stop living, convenience, comfortable, dan secure. Apartemen The Via & Vue mampu menarik perhatian masyarakat ... -
PENGARUH KEADILAN ORGANISASIONAL DAN KOMUNIKASI TERHADAP TURNOVER DENGAN EMPLOYEE ENGAGEMENT SEBAGAI INTERVENING VARIABLE
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)The aim of this study is to know whether communication and organizational justice influences turnover among labor above four years tenure in Surabaya which is mediated by employee engagement. This study uses the quantitative ...