Browsing Theses (Man) by Title
Now showing items 75-94 of 146
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PENGARUH ABOVE THE LINE DAN BELOW THE LINE TERHADAP BUYING DECISION MELALUI BUYING INTENTION YANG DIMODERASI COMPETITOR ADVERTISING PADA MOTOR YAMAHA MIO GT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01) -
PENGARUH APPAREL PRODUCT PRESENTATION DI FACEBOOK TERHADAP PURCHASE INTENTION MELALUI PERCEIVED RISK UNTUK KONSUMEN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-12)The dynamic growth of internet facility and growing number of internet users in Indonesia constantly boost the online shopping culture within the country. The sellers of apparel products slowly shift to online shop. The ... -
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION MELALUI BRAND EQUITY BERAS DALAM KEMASAN BERMEREK “MANNA” DI JEMBER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-08-03)Brand equity becomes a very important thing to note by the company in line with free trade because it raises a variety of production of goods by different manufacturers of similar goods. Rice is included in the product ... -
“PENGARUH BRAND CONSCIOUSNESS, PERSONAL GRATIFICATION, VALUE CONSCIOUSNESS, PRICE QUALITY INFERENCE, SOCIAL INFLUENCE, DAN BRAND PRESTIGE TERHADAP PURCHASE INTENTION PRODUK FASHION TIRUAN MELALUI ATTITUDE DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2015-12-18)The development of increasingly rapid fashion has expanded to various countries, including Indonesia. Latest fashion products is growing in Indonesia, not only as a lifestyle, but also as a requirement that must be met. ... -
PENGARUH BRAND UNIQUENESS, SELF-EXPRESSIVE, PRESTIGE OF THE BRAND, HEDONIC BRAND, DAN CONSUMER’S EXTRAVERSION TERHADAP BEHAVIORAL INTENTION YANG DIINTERMEDIASI OLEH BRAND PASSION PADA SEPEDA MEREK “AGENT SERIES” DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-15)Brand passion can be defined as “a primarily affective, extremely positive attitude toward a specific brand that leads to emotional attachment and influences relevant behavioral factors” (Bauer, 2007). If the consumer can ... -
PENGARUH CORPORATE SOCIAL RESPONSIBILITY BIDANG LINGKUNGAN DAN GOOD CORPORATE GOVERNANCE TERHADAP KINERJA PERUSAHAAN
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-01-05)This research is intended to find out the influence of Corporate Social Responsbility to the environmental sector and Good Corporate Governance to the performance of the company. The indicator of the CSR being used is ... -
PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION MELALUI MEDIASI EXPERIENTIAL VALUE PADA PIZZA HUT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-05-27)Recent trends in the restaurant industry are not only focusing on the quality of food served but also to the dining experience provided by the consumption process. This experience represents customer experience which ... -
Pengaruh Customer Satisfaction dan Perceived Value Terhadap Customer Loyalty Dengan Moderasi Switching Cost Pada Pengguna iPad di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)Penelitian ini ditujukan untuk mengetahui pengaruh customer satisfaction dan perceived value yang di moderasi oleh switching cost terhadap pengguna iPad di Surabaya. sampel yang digunakan dalam penelitian ini adalah 140 ... -
PENGARUH EXPERIENTIAL MARKETING DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA STARBUCKS DI SURABAYA
(2013-05-27)Minum kopi sudah menjadi suatu gaya hidup dalam masyarakat. Bertambahnya gerai-gerai coffee house di Surabaya menandakan banyaknya peluang usaha di bisnis tersebut. Bukan hanya pemain lama seperti Starbucks, tetapi banyak ... -
PENGARUH EXPERIENTIAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS DAN PERCEIVED QUALITY PADA KONSUMEN APARTEMEN THE VIA & VUE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)Apartemen The Via & Vue menerapkan experiential marketing dengan menawarkan bahwa apartemen sebagai gaya hidup; one stop living, convenience, comfortable, dan secure. Apartemen The Via & Vue mampu menarik perhatian masyarakat ... -
PENGARUH FAKTOR INTERNAL PERUSAHAAN TERHADAP RISIKO SISTEMATIS DENGAN SIZE SEBAGAI MODERASI (Sebuah Studi Terhadap Perusahaan LQ 45 yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2013 – 2017)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2019-04-12)Systematic risk is a risk that is influenced by macroeconomic factors both domestically and globally such as interest rates, inflation, exchange rate fluctuations, global economic competition. This risk cannot be eliminated ... -
PENGARUH FOOD QUALITY DAN SERVICE QUALITY TERHADAP BEHAVIORAL INTENTION MELALUI CUSTOMER SATISFACTION PADA RESTORAN CHICKEN MANIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-01-01)For urban people, dine in restaurant already become a lifestyle. Fast Food Restaurant with Fried Chicken product can be found in Surabaya easily. Nowadays, instead of global player, the local fast food restaurant also can ... -
“PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN TRANSAKSIONAL ATASAN LANGSUNG TERHADAP TURNOVER INTENTION : PERAN MEDIASI TINGKAT KETERLIBATAN KARYAWAN”
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-04-29)This paper sets out to examine the effect leadership style transformational and transactional immediate supervisor with employee engagement and turnover intention. The collecting data using a structured questionnaire to ... -
PENGARUH GAYA KEPEMIMPINAN, BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA GURU DI SEKOLAH CIPUTRA SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-06-03)Teacher performance becomes main attention as it contributes to a significant impact on the qualified education. Several factors can affect the performance of teachers in demonstrating their roles and responsibilities ... -
PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP LEVERAGE DAN PROFITABILITAS PADA PERUSAHAAN PROPERTY DAN REAL ESTATE DI INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2015-07-31)This research is intended to find out the influence of Good Corporate Governance to leverage and profitability of the company. The indicator of assessment for GCG is the size of the audit committee, the size of the board ... -
PENGARUH GREEN PRODUCT QUALITY DAN GREEN BRAND IMAGE TERHADAP CONSUMER LOYALTY MELALUI GREEN SATISFACTION, GREEN BRAND EQUITY DAN GREEN TRUST PADA PRODUK THE BODY SHOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-25) -
PENGARUH HR PRACTICES TERHADAP JOB LOYALTY MELALUI PSYCHOLOGICAL EMPOWERMENT DAN JOB SATISFACTION KARYAWAN PT. X
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2020-01-08)Infrastructure development gives rise to economic expansion through a multiplier effect. If infrastructure development is hampered, economic growth will be weak. Inadequate infrastructure also affects the attractiveness ... -
PENGARUH IDIOSYNCRATIC RISK, LIKUIDITAS, DAN MOMENTUM TERHADAP RETURN SAHAM PADA BURSA EFEK INDONESIA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-01-05)In order to achieve value creation, investment decision is an important decision in financial management. Therefore, the effect of risk on return should be considered, including for stock investment. Stock liquidity and ... -
PENGARUH IMAGE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY MELALUI TRUST DAN CUSTOMER SATISFACTION PADA GARUDA INDONESIA AIRLINES DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01)Penelitian ini bertujuan untuk mengetahui menguji dan menganalisis pengaruh Image terhadap trust, menguji dan menganalisis pengaruh Experiential marketing terhadap customer satisfaction, menguji dan menganalisis pengaruh ... -
PENGARUH IN STORE CHARACTERISTICS, ECONOMIC DRIVERS, DAN PRIVATE LABELS CHARACTERISTICS TERHADAP PRIVATE LABELS PURCHASE INTENTION MELALUI PRIVATE LABELS LOYALTY PADA PRODUCT VALUE PLUS HYPERMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-09)The rapid growth of the national retail in the future brings the business players to a very tough competition to gain the attention of consumers to better trust the products produced by the business. One way used is to ...