Browsing Theses (Man) by Author "PERMANASARI, CHRISTINE"
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PENGARUH IN STORE CHARACTERISTICS, ECONOMIC DRIVERS, DAN PRIVATE LABELS CHARACTERISTICS TERHADAP PRIVATE LABELS PURCHASE INTENTION MELALUI PRIVATE LABELS LOYALTY PADA PRODUCT VALUE PLUS HYPERMART DI SURABAYA
PERMANASARI, CHRISTINE (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-09)The rapid growth of the national retail in the future brings the business players to a very tough competition to gain the attention of consumers to better trust the products produced by the business. One way used is to ...