Browsing Theses (Man) by Author "Wikasitakusuma, Nalita"
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PENGARUH TRUSTWORTHINESS DAN CELEBRITY MATCH-UP PRODUCT TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA KOSMETIK WARDAH DI SURABAYA
Wikasitakusuma, Nalita (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-18)One of the emerging industries in Indonesia is the cosmetics industry. The competition of the cosmetic products in Indonesia is also getting tighter because of the many cosmetic products on the market both products from ...