Browsing Theses (Man) by Author "YULIANTO, KRESNA"
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ANALISIS PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY KEPADA PELANGGAN APPAREL NIKE DI SURABAYA
YULIANTO, KRESNA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-24)Business competition in sports is expanding to lifestyle businesses such as Nike Apparel in Indonesia, especially Surabaya. Companies that develop by creating variants that combine Sport and Lifestyle more and more. This ...