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PENGARUH APPAREL PRODUCT PRESENTATION DI FACEBOOK TERHADAP PURCHASE INTENTION MELALUI PERCEIVED RISK UNTUK KONSUMEN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-12)
The dynamic growth of internet facility and growing number of internet
users in Indonesia constantly boost the online shopping culture within the country.
The sellers of apparel products slowly shift to online shop. The ...
THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...
PENGARUH TRUSTWORTHINESS DAN CELEBRITY MATCH-UP PRODUCT TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA KOSMETIK WARDAH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-18)
One of the emerging industries in Indonesia is the cosmetics industry. The
competition of the cosmetic products in Indonesia is also getting tighter because of the many
cosmetic products on the market both products from ...
“PENGARUH BRAND CONSCIOUSNESS, PERSONAL GRATIFICATION, VALUE CONSCIOUSNESS, PRICE QUALITY INFERENCE, SOCIAL INFLUENCE, DAN BRAND PRESTIGE TERHADAP PURCHASE INTENTION PRODUK FASHION TIRUAN MELALUI ATTITUDE DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2015-12-18)
The development of increasingly rapid fashion has expanded to various
countries, including Indonesia. Latest fashion products is growing in Indonesia,
not only as a lifestyle, but also as a requirement that must be met. ...