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THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...