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PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PROMOSI MELALUI KEPUTUSAN PEMBELIAN TERHADAP KEPUASAN PELANGGAN PADA SAMSUNG GALAXY S4 DI SURABAYA

PUNGUS, PRISCILIA (Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-03-01)

The era of globalization as it is today, mobile phones have become a basic necessity for everyone. Even the functions of this mobile phones not only as a communication tool, but this function has been shifted as lifestyle ...

ANALISIS PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY KEPADA PELANGGAN APPAREL NIKE DI SURABAYA

YULIANTO, KRESNA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-24)

Business competition in sports is expanding to lifestyle businesses such as Nike Apparel in Indonesia, especially Surabaya. Companies that develop by creating variants that combine Sport and Lifestyle more and more. This ...

THE EFFECT OF BRAND IMAGE, BRAND QUALITY, AND BRAND EXPERIENCE TOWARDS BRAND LOYALTY THROUGH CUSTOMER SATISFACTION ON NIKE APPAREL IN SURABAYA

DWIRANI, FICHELA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-12-17)

Apparel industry plays a pivotal role in developing countries economy in terms of revenue generation and job creation. Due to the global sourcing and high level of price competition, apparel industry is facing a drastic ...

THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA

ANTADINATA, NEHEMIA RHEMAYUWARDI (Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)

This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...

PENGARUH TRUSTWORTHINESS DAN CELEBRITY MATCH-UP PRODUCT TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA KOSMETIK WARDAH DI SURABAYA

Wikasitakusuma, Nalita (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-18)

One of the emerging industries in Indonesia is the cosmetics industry. The competition of the cosmetic products in Indonesia is also getting tighter because of the many cosmetic products on the market both products from ...