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THE EFFECT OF PHYSICAL QUALITY, STAFF BEHAVIOR, BRAND IDENTIFICATION AND LIFESTYLE CONGRUENCE TOWARDS BRAND LOYALTY AS MEDIATED BY CUSTOMER SATISFACTION IN STARBUCKS SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-31)
In Indonesia the food and beverage industry are producing a great profit for
the Foreign Direct Investment (FDI) in Indonesia. Indonesia’s food and beverage
industry has been totaled to USD $1.5 billion in 2015 as in FDI ...
ANALISIS PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY KEPADA PELANGGAN APPAREL NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-24)
Business competition in sports is expanding to lifestyle businesses such as Nike
Apparel in Indonesia, especially Surabaya. Companies that develop by creating
variants that combine Sport and Lifestyle more and more. This ...
THE EFFECT OF BRAND IMAGE, BRAND QUALITY, AND BRAND EXPERIENCE TOWARDS BRAND LOYALTY THROUGH CUSTOMER SATISFACTION ON NIKE APPAREL IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-12-17)
Apparel industry plays a pivotal role in developing countries economy in terms of
revenue generation and job creation. Due to the global sourcing and high level of price
competition, apparel industry is facing a drastic ...
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION MELALUI BRAND EQUITY BERAS DALAM KEMASAN BERMEREK “MANNA” DI JEMBER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-08-03)
Brand equity becomes a very important thing to note by the company in line
with free trade because it raises a variety of production of goods by different
manufacturers of similar goods. Rice is included in the product ...
ANALISIS PENGARUH VARIABEL INFORMATION QUALITY, SYSTEM QUALITY, VIRTUAL INTERACTIVITY, DAN REWARDS TERHADAP BRAND LOYALTY MELALU CUSTOMER ENGAGEMENT PADA SITUS TRAVELOKA DI SURABAYA
(2018-01-08)
In the era of globalization technological development is very close to the
needs of everyday people. Many marketers take advantage of the Internet along
with technological advances to market their products. The Internet ...