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“PENGARUH BRAND CONSCIOUSNESS, PERSONAL GRATIFICATION, VALUE CONSCIOUSNESS, PRICE QUALITY INFERENCE, SOCIAL INFLUENCE, DAN BRAND PRESTIGE TERHADAP PURCHASE INTENTION PRODUK FASHION TIRUAN MELALUI ATTITUDE DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2015-12-18)
The development of increasingly rapid fashion has expanded to various
countries, including Indonesia. Latest fashion products is growing in Indonesia,
not only as a lifestyle, but also as a requirement that must be met. ...