Search
Now showing items 1-2 of 2
THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...
THE INFLUENCE OF STUDENT’S EXPECTATION, PERCEIVED UNIVERSITY QUALITY, PERCEIVED BRAND ORIENTATION AND PERCEIVED VALUE ON STUDENT’S SATISFACTION
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2014-11-01)
The increasing popularity of international program offered by universities in Surabaya has raised a concern whether the students have already satisfied of what the universities have offered to them. With the student’s ...