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PENGARUH IN STORE CHARACTERISTICS, ECONOMIC DRIVERS, DAN PRIVATE LABELS CHARACTERISTICS TERHADAP PRIVATE LABELS PURCHASE INTENTION MELALUI PRIVATE LABELS LOYALTY PADA PRODUCT VALUE PLUS HYPERMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-09)
The rapid growth of the national retail in the future brings the business
players to a very tough competition to gain the attention of consumers to better
trust the products produced by the business. One way used is to ...