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ANALISIS PENGARUH VARIABLE CONSTRUED EXTERNAL IMAGE, PERCEIVED SALESPERSON CHARACTERISTICS, PERCEIVED COMPANY CHARACTERISTICS TERHADAP CUSTOMER EXTRA ROLE BEHAVIORS MELALUI CUSTOMER COMPANY IDENTIFICATION PADA PELANGGAN HYPERMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2019-12-10)
The rapid development of people's lifestyles and increasingly fierce
industrial competition resulted in several retail companies having to close outlets
and even declared bankrupt. Hypermart is one from the companies ...