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ANALISIS RETENSI PELANGGAN MELALUI DIMENSI KUALITAS LAYANAN, KUALITAS PRODUK, DAN KEPUASAN PELANGGAN MENGGUNAKAN ANALYTICAL HIERARCHY PROCESS (AHP) PADA 3 RESTORAN CEPAT SAJI DI SURABAYA (STUDI KASUS: CARL’S JR., BURGER KING, DAN MCDONALD’S)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2019-12-09)
Fast food restaurants are one of the most popular types of restaurants in
Indonesian society. The shift in perception of the community that eating at fast food
restaurants is more prestigious than eating at home has ...